When you look back in time when internet was just starting to get off the ground, when there were more and more people getting on faster internet connections, advertising was done in a way, that we now call old fashion, it was the same way businesses advertized in a newspaper, when you entered the site you would see huge banners witch advertize services or products of these companies.

But there is a major flaw in this type of advertizing, people weren’t exploiting the websites like they could, people where so rusted in their conservative way of thinking and the internet was so new that people left a lot of money at the table.
What was the problem?

Well let’s say that you where looking for a “car” and you went to Google did a search for a car like a Ford Mustang and when you find a site about Ford Mustang you would find ads about hosting companies or sports or whatever, everything except when you what you’re looking for, which is too bad the advertiser because he is getting a high amount of none targeted traffic and still pays for the click or the impressions.

And that is where Google came in and made its master move, the creation of Adsense, Adsense is a program that creates targeted traffic for your site, it works like this when you have a site about dogs and all your content is about dogs and you have done your basic Search Engine Optimizing (SEO) you can ad (after you have signed up for Google Adsense) a piece of code to your site, Google will visit your website and deliver the right ads on your site , in this case dog ads.

Also all the ads come in different sizes and shapes and colors so you can blend them perfectly into your website and if you do it right you can make some nice change with Google Adsense. Adsense is also great if you’re an advertiser because you can get relatively cheap prospects to you site if you know het you’re doing…