The food industry of the entire world was changed the day that McDonalds started serving the Big Mac through a drive up window. As society continues the quest for “instant” other industries have joined in. From a bowl of microwave popcorn to three minute service at the dry cleaners we consistently seek ways to accomplish more and more in a smaller time frame.
Along came the Internet with each successive year providing faster connection speed, faster processing speed and multi-functioning abilities within our systems. Simply put, we just do not want to wait for anything anymore. So when Internet businesses began to spring up like dandelions each new entrepreneur looks for profits to be as quick as the oatmeal they had for breakfast. Was not too long before mother Google came along and supplied the tool necessary for immediate profits….Adsense for Search. Now all that is necessary is to slam a website together, launch it through your hosting account, slip a bit of code into your pages and WHAM!!!! Adsense will make you a rich owner overnight (or sooner if you are in a hurry!)
This expectation of instant wealth through Adsense is the downfall of many a marketeer. While there are ways to glean a few dollars from Google through Adsense it should not be treated as a quick rich effort but instead used as a long term tool in conjunction with the products or services that are offered through your website. And this means work. Of course you will find many ecourses and programs offered stating that obtaining income from Adsense will always be as easy as following off a log. These will all claim that “within minutes your site will be displaying Adwords and you can start making money”. Or in regards to making this money they usually state: “Each day you wait is a day you cannot make the money you should”
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And it does not matter what “tripe” the rest of these offers are selling they are correct on this. The #1 important rule in marketing with Adsense is….Do It! Nothing can be accomplished until you get started and there is (usually) no better time then the present!
Is should be obvious that if you do not add the Adsense code to your webpage then you cannot make money from the advertising. And it should also be obvious that with the size and intricacies of todays Internet instant profits are not readily available (on a steadily producing basis) to newly introduced webpages. So what is the advantage of displaying ads on your site? Adsense ads
DO have the ability to send profits your way. But ONLY
the profits that you EARN with the hard work involved in creating and maintaining a quality website!
We all know that the ads placed by Google are usually relevant to your web content. This relevancy is decided through the keywords you use. This placement mostly is the job of Google and they are very adept at performing this chore. This leave us with the job of creating a nesting place for these ads. And create we must. If we expect any income from Adsense then we continually must seek it. And seek it we should do with unique and excellent content.
Whatever the topic depicted in your pages it should always be specific. Visitors to your site are seeking information for a purpose, and if you feed them a bit of a run-around their stay at your site will be brief. And if they are not on your pages for a period of time it will not matter how relevant the Google placed ads are. Your content must hold their attention long enough for the ads to catch their eye and interest them enough for a click. And no click then no $$$. See how these two go together?
So…No. Google Adsense is NOT the fast food of Internet Marketing. While the placement of ads on a well thought out page can be almost instantaneous, and the $$$ credited to your account show up immediately after the click, Adsense is not the drive thru window of the internet. However if you knock yourself out to provide informative content to the visiting public then you will see an income from Adsense. So continue to create those fantastic websites that have a nice sidebar for the ads to appear on. But do not fool yourself…just launching the site does not allow you to sit back and watch T.V. reruns while your profits add up. You desire to be successful on the internet started with a lot of hard work and will continue in no other way.
