TIP: you should limit attempts to use advertising on a new website. Instead you should put your efforts into developing site traffic and return visitors (loyalty!!) through the use of great content and fabulous site presentation. Once you have decent traffic then the advertising will be more acceptable to your visitors.

This seems like a No-Brainer doesn’t it? Then why in the world is the Internet full of cookie cutter websites that are launched solely for the purpose of gleaning a penney or two from Adsense placements? Because we are all greedy and want to grab the cash before someone else makes off with all of it!. I am just as guilty of this as anyone else. A few weeks ago I promised myself that I would have at least 100 websites out there for the purpose of Adsense income. Then today I started doing a bit of studying and categorizing and realized just how foolish this may be.

There are only sixty seconds in a minute, sixty minutes in an hour, twenty-four hours in a day….all right you can see where I am going with this so I will get on with it. Point is QUALITY. If all you do is spread hundreds of pages throughout the cyber-world there is absolutely no way you can maintain quality on even a small percentage of these sites. Yet this will definitely give you what you started out to get…hundreds of available Adsense blocks can almost guarantee more than a few clicks through the day. And the way Adsense is set up, the more displayed ads you have on a page translates to advertisers who have a smaller budget and (of course) lower priced clicks yield a smaller revenue. Yep!… you will definitely get your share of the LOW PRICED CLICKS!! and that is probably what you deserve.

This brings us back to the TIP (top of post) and how to proceed there. Content has just about been beat to death. If you really want to display your expertise within your website pages then you will create with a subject that you know something about. This means you will stay within an area you appreciate which automatically translates into a desire to create something meaningful. You will be able to develop a strong voice within your niche, keeping your content fresh and your visitors interested. This also increases the chance that you will attract site advertisers paying for impressions rather than clicks, which is usually more lucrative on the financial return.

So we are down to traffic. Traffic is the vein through which the gold ore of click income flows. You can have a website filled with content the likes which has never been equaled on the Internet and if you have a minimum amount of visitors than your return will also be a minimum amount. However the quality of traffic needs to remain high just as your content needs to be attractive. You could possibly buy a mailing list which would produce thousands of daily visitors. HOWEVER…if that traffic has little interest in your content then there is little likelihood they will stick around long enough to be enticed into clicking an ad or two. Result….no $$$$$ at the end of the month.

Bottom line here after these many lines of type is that your traffic needs to consist of an audience that has an interest in your product. When Google crawls your site pages the ads that are displayed generally fall within the area of the content. For this reason you need to attract visitors that are not only interested in your product but also have an interest in the type of ad displayed there. If you seek to draw your “brand” of visitor your success will increase multifold. Stick within your niche by posting on like forums, when you do your article marketing be sure your subject remains true to your website content. When you are on the hunt for backlinks look in areas that have the same relevance your site does. And if you troll for traffic on social sites be sure you go for those where your interests are served. In other words you should not create a great website and then be stupid about how you fill your statcounter each and every day.

So continue to freshen up your content…polish your skills within your niche to develop a steady stream of new and returning visitors that will become loyal to your expertise. THEN plop a few blocks of Google Adsense ads on your pages and you should easily harvest enough $$$$ to warrant the hard work you have invested.