It probably does not matter how many times you are told that your sites need to “content-rich” you will still get a shiver up your spine when you hear the words. And of course this statement is then followed up with “don’t worry you can do it. It really is not very hard to include content-rich material on your site”. So how many of us worry? Starting out probably about 100% and that statistic doesn’t drop nearly as fast as it should.

The one thing that we know is necessary to build a great site writing that will grab and hold the attention of your visitor. So what if you have yet mastered the art of placing words into print that create magical situations? No problem, operative word in this situation would be to OUTSOURCE your work. The money you spend for a ghostwriter or a guest writer possibly will be returned to you many fold over with the quality of the content and the time frame in which it is delivered. Still, this option requires that you give up a bit of “ownership” to your site and is hard to accept for those who want full control over what is published in their name. Maybe it will work for you if you hire work at first while you perfect your own art. As your writing skills progress you can take back as much of the workload as you feel comfortable producing.

What matters is that you publish great content and CONTINUE to publish the same or better quality in the future. If you hit the internet in the morning with an hour or two of idle surfing you will not be able to produce quality and quantity sufficient to keep your site updated and attractive. So here we come with the watchword for positive progress…..DISCIPLINE. Allow yourself to get distracted from your website chores and sooner (rather than later) you will find a couple of big 0’s in your visitor count report.

The problem with discipline is that it is not a coat or sweater that you can put on at your leisure. If you want to continually produce you must continually produce! What is meant by that is that the creation of content for your site must become a habit. It will be necessary for you to create a schedule and stick to it. If you produce better at 9:00 A.M. then what should you be doing at 8:59? Well unless I am in this big old internet by myself this evening the answer is : GETTING READY TO PRODUCE BETTER.

This is a quality I have yet to perfect. I am easily distracted by T.V. or the barking dog next door or even listening to vehicles driving by on the street. And of course there are many times that minutes and hours (hopefully not days!) slip by me and I have little to show for it.

I need to take lessons from my wife. This lady is constantly in motion with housework, job demands or social time with friends and relatives. However she has perfected the habit of sitting down for at least one hour each morning (and this is 7 days per week) to do some studying. And she consistently is able to produce much more than myself as I watch that extra hour or so of T.V. before getting to work.

So bottom line is that content-rich material does not fall from the sky. In order to create your website and keep it updated you must continue to work. It does not matter if you hire some of the work, you still must spend the time to put it to good use. Maybe it is time to take a bit of time and create a schedule for yourself. Line out the chores that must be done each and every day. Then prioritize this list and staple a copy to your forehead.

Somehow it just keeps coming back to the same thing. In order to create you must put yourself in the position to create. In other words——JUST DO IT!!!!!