While Google seems to hold most of the strings on your marionette of a website the arrangement would never be able to sustain profitability longevity without benefits to both parties. Of course your strings require you to maintain a site acceptable to Googles TSO. This means you need to stay out of the gray (or black) area of marketing in products or services that border on illegal or immoral. And why wouldn’t you? We can leave the pornographic sites out of the discussion for now, but if you truly wish to earn a decent Adsense income would you not easily abide by the rules to produce this income? While it has somewhat of a romantic ring to it I cannot imagine that hiring and managing a group of offshore “clickers” for your ads could any form be simpler than producing and marketing a site with pertinent information of interest to multitudes of visitors. But then I have never discovered an “easy” way out of a chore that did not conclude with maximum effort for minimum profits.
Googles strings? A very good one they yank on to greatly aid your business is the use of filters. With these filters you are able to tweak the ads you display to be of interest to your specialized visitor and your pocketbook. Back to simplicity…you create a website of interest to a specific market for your product or service and then Google searches high and low for ads to complement your site, allowing you to glean a reasonable two stream income.
Lets start with filtering by Relevance to Content. This could probably be the Ad filtering criterion that is most important of all in the Adsense program. The Adsense program searches the database of available ads and chooses those that relate to your product. This relevance is global for product use, as well as to language, to attract those with an interest in your services. While this sounds simple it is oft times lost through other advertising venues who just wish to place maximum ads over the Internet rather than narrowing them down to a particular market interest. I am sure you would rather have five or six ads that fall into the same interest group as the majority of your visitors rather than dozens spread over your pages with interests as varied as their numbers.
Then we can go on to look at the Appropriateness of Content. This filter involves the placement of possible sensitive material in areas they would not belong in. While Adult themes on the internet participate in the Google Adsense program the ads shown on these sites should DEFINITELY not be the same as those shown on a site relating to religious products or services. This filter not only would apply to Adult themes but allows you to control the kinds of ads shown on your site in relation to gaming interests, sexual orientation or other areas you do not wish to expose your desired visitors to.
How about a filter that includes Competition? Google Adsense displays ads based on the content of the website and this could occasionally allow a competitor ad to be shown on your web page. While it is very nice to help others with their Internet success advertising their product on your site possibly is not the best method to do this! Recognizing this Google allows you to filter out any competitors or advertisers who would be in direct competition to you.
So some of the strings that Google has on this marionette through filters are (1) Relevance, (2) Appropriateness, and (3) Competition. If you need for them to yank another one for you how about the ability to devise your own filter. During those few periods that Google may not have just the right ads for display on your site you can choose the Default ads you wish to display. While this may be a PSA (public service announcement) or one of your own design relating to your product you HAVE the choice and this is important. While a rare occurrence this allows your site to remain “balanced” without a large 468 x 60 block of nothing showing in the space you had designed for ads.
Probably looks a lot better to your visitors!
As we have looked at Google Adsense to be a “shared” revenue and responsibility program it seems a bit difficult to understand why a website owner would attempt to cheat just to gain a few extra clicks. I realize I am a bit naive and recognize there are millions of those out there who seek the easy dollar and easily move on to another program when they are caught. My self worth is of more value to me than the possible profits realized in such a manner!
