So a bit more about Adsense and profitability. I stuck my foot in my mouth and stated I want to have around 100 qualified and decent Adsense websites by the end of November. Someone should have whacked me upside the head with a 2 x 4 board and informed me that the end of November is but a paltry dozen (12!) days away. So my “inner self” awoke me around three (3) a.m and let me know in certain terms that I was in deep doo-doo on this goal. How to get around it? Take the ones I have, list them and then rework each one in turn to maximize their potential. After all (duh!) would it not be better to have a couple of dozen sites that are producing than a hundred floating around cyber-space with minimal hope of scraping any profit at all out of Google’s garbage can! So, how does one go about doing this? Simple…concentrate on content/keywords/and traffic. These three are so tightly inter woven that if you lose a bit of one the cost is spread overall.

Why not start with the almighty “King Content”. If you are able to incorporate top quality, relevant and useful information into your pages then you will very likely benefit from the search engine. Those “spiders” crawling throughout the web absolutely love sites that are optimized with good content. And when you become adept at publishing unique and informative content that is updated frequently enough to attract interest by search engines you are virtually assured that your site will also attract ads that will just scream “click me” to your visitors each time they are viewed.

Of course that content needs to be relevant to what internet surfers are looking for. Try to run a website concerning various dog breeds and fill it with articles on human arthritis and it is doubtful you will be carrying sacks full of $$$ to the bank each day. This is where KEYWORDS enter the scheme. Keywords are the life-blood of your website content and the area in which many web developers fail miserably.

Keywords are what will lead your visitor to your site. And keywords may also chase that same visitor away with just a short visit and no purchase. Those who visit websites are fully aware of the reason they are looking. If they are flung onto page after page of meaningless “fluff” that holds no valuable information for them they will not stay. Provide descriptive and compelling information that produces an inquisitive state of mind they will stay longer and your sale rates will climb accordingly. There is a reason those who teach search engine optimization point out the percentage of your content that should be represented by keywords. Lots and lots of keywords inserted in order to lure visitors may do just that…lure them for a quick look and then they will abandon you. Actually that is wrong, they will leave because you have abandoned them in their search for whatever brought them there.

Off we go to that magical word…TRAFFIC. Why? you may ask is traffic so important. Well unless you have a lucrative yet unknown method of internet profit without visitors coming to your website then traffic is of utmost importance to you. Theoretically speaking…double your web traffic and you will double your income. Now that we have typed that it is time for the caveat.High volume traffic is only beneficial when that traffic is targeted to your niche and specifically to your site. So while a high traffic volume is definitely desired we need to insert one more word…high QUALITY volume traffic. Your method of traffic generation should easily determine the quality of such. If your source of traffic is PPC and you place no values when you purchase these clicks you might as well throw you money away (or better yet send most of it to me!)prior to embarking on this financial fiasco. So unless you are filthy rich learn and implement methods of acquiring traffic that will be of financial interest to you.

Content, keywords and traffic will always be the mighty words of marketing. Another one to throw into the bubbling cauldron of marketing soup just has to be WORK! Especially with Adsense campaigns you need to work to secure an income. Back to reality… Google not only does not need you but Google does not owe you anything in your hunt for success. It is up to you to provide a platform of earnings which you and Google will share. You are the one responsible for creation of content, proper usage of keywords and developing methods. Google’s share of that pie is to provide you with pertinent ads that will enrich both of you. That is why Google develops so many training aids that enable you to increase your earnings. You make nothing and Google makes exactly the same amount. And of course the advertisers make nothing, the only saving grace for them is the lack of funds expended.

Now my responsibility is to post this bit of prose and get to work on my own sites. Christmas is well on the way and when the bank account is empty Santa Claus has no means to fullfill all those Christmas wishes!!!!!