TIP: you should limit attempts to use advertising on a new website. Instead you should put your efforts into developing site traffic and return visitors (loyalty!!) through the use of great content and fabulous site presentation. Once you have decent traffic then the advertising will be more acceptable to your visitors.

This seems like a No-Brainer doesn’t it? Then why in the world is the Internet full of cookie cutter websites that are launched solely for the purpose of gleaning a penney or two from Adsense placements? Because we are all greedy and want to grab the cash before someone else makes off with all of it!. I am just as guilty of this as anyone else. A few weeks ago I promised myself that I would have at least 100 websites out there for the purpose of Adsense income. Then today I started doing a bit of studying and categorizing and realized just how foolish this may be. Continue Reading »

It probably does not matter how many times you are told that your sites need to “content-rich” you will still get a shiver up your spine when you hear the words. And of course this statement is then followed up with “don’t worry you can do it. It really is not very hard to include content-rich material on your site”. So how many of us worry? Starting out probably about 100% and that statistic doesn’t drop nearly as fast as it should.

The one thing that we know is necessary to build a great site writing that will grab and hold the attention of your visitor. So what if you have yet mastered the art of placing words into print that create magical situations? No problem, operative word in this situation would be to OUTSOURCE your work. The money you spend for a ghostwriter or a guest writer possibly will be returned to you many fold over with the quality of the content and the time frame in which it is delivered. Still, this option requires that you give up a bit of “ownership” to your site and is hard to accept for those who want full control over what is published in their name. Maybe it will work for you if you hire work at first while you perfect your own art. As your writing skills progress you can take back as much of the workload as you feel comfortable producing. Continue Reading »

Content is King….Content is King…..Content is King….There are days that I absolutely shudder when I hear, read or speak those three words. But I am trying to be involved in what will make money through the Adsense program. And guess what??? Content is King. So lets take another quick peek at what is what. All of the books/reports/cd and ebooks will tell you that creating a content-rich website may seem a little intimidating but YOU CAN DO IT!! Truth is you can. If you have extensive knowledge of your subject it is a piece of cake. Yet even if you have limited knowledge you should be able to create good stuff with just a minimum of research.

Availability of content? The biggest hurdle is deciding what the content should cover. If your subject is something familiar you already know where to get the information. If you are building your site on something you have little familiarity with yet have a desire to cover it still remains simple. Other people with similar interests want the same stuff covered that you did. So lets examine one of the most popular content creators….Articles… Continue Reading »

The food industry of the entire world was changed the day that McDonalds started serving the Big Mac through a drive up window. As society continues the quest for “instant” other industries have joined in. From a bowl of microwave popcorn to three minute service at the dry cleaners we consistently seek ways to accomplish more and more in a smaller time frame.

Along came the Internet with each successive year providing faster connection speed, faster processing speed and multi-functioning abilities within our systems. Simply put, we just do not want to wait for anything anymore. So when Internet businesses began to spring up like dandelions each new entrepreneur looks for profits to be as quick as the oatmeal they had for breakfast. Was not too long before mother Google came along and supplied the tool necessary for immediate profits….Adsense for Search. Now all that is necessary is to slam a website together, launch it through your hosting account, slip a bit of code into your pages and WHAM!!!! Adsense will make you a rich owner overnight (or sooner if you are in a hurry!) Continue Reading »

This whole thing started with an idea in your head to build a fantastic website, place a block or two of Adsense ads on it and then kick back and let the money roll in, right? So you coded the perfect site in a niche that is extremely hot and searches abound for this product every second of the day.

You spent time, time and more time getting your SEO up to par and have been graded at over 98% optimized for your niche area of marketing. You have submitted your sitemap, placed the appropriate ad blocks on all of your pages and those ads just look bbbeeaaauuutttiiiffffuuullll!!! Do a search for your product and up you come in spot #4 on Google page #1. Now just what in the world could possibly make you happier? How about some earnings?? Probably might be smiling just a bit more if you were able to start feeding your checking account a little bit now and again. So what is the problem? You researched and tweaked your keywords until your finger tips are sore. You have enough back up unique content to last you for months and just keep the visitors clicking, right? So what have you forgotten? Continue Reading »

It doesn’t seem to matter if you are in Kindergarten doing finger painting, high school going to the rallies with all the cheerleaders yelling or a business meeting with an ad exec. pumping away giving you the old Rah! Rah! Rah! and pumping you up to do your best. Google is not that overboard but they do make a great attempt to give you sufficient tools to perform with your Adsense Campaigns. Common watchword is that Google is VERY interested in your Adsense success. And why not….if you do not have a monetary return with the ads blocks that you place on your websites then (gee whiz!) Google also makes no money. And that is a situation that very few of us have a complete interest in!

While most of use automatically use the Adsense for Content version of the Adsense program it probably is a good time to ponder on one of the new kids on the block. A while back Google introduced the Adsense for Search program in which you imbed a search box somewhere in your webpage. Each time a visitor to your page uses this block for additional searches you get rewarded monetarily. You have the ability to use the Search box in conjunction with the content ads that are displayed in your pages. Gives you the advantage of additional functionality for the visitor directly from your site with which they can continue what they are looking for. And guess what, Google Adsense for Search is simple to imbed into your content. Wouldn’t you know it….they actually have an instruction page leading you through the implementation procedure. When you are done you get the script code, imbed and away you go. Somehow this seems a bit like Adsense for Content. Not only are you led through the creation but once you drive traffic to the site (yes—you still have to do a little bit of work too!) you have an opportunity to create additional income for yourself. So…Raah! Raah! Raah! (pep talk here) GO GET “EM! Yea I know a bit corny but this is Saturday afternoon and I am taking a bit of artistic liberties here. Continue Reading »

You always seem to hear about the “spiders” that search engines send crawling the web and unless you are one of the “techies” you probably really do not understand what these little creatures are. These web spiders are also known as “web crawlers, web robots or web scutter are simply programs or automated scripts that browse the web in a methodical automated manner. These things have also been called ants, automated indexers, bots and worms..

This automated search process is called web crawling or spidering and many sites use them to scrape up dated information from their search. These crawls now are mainly used to create copies of all visited pages in order to later index them creating faster search results. However a spider is also capable of being programmed for automatic maintenance on a particular site such as verifying HTML code or checking the links provided. And for the real creepy life of a spider it can be programmed to crawl the Internet harvesting email addresses to be used in a nefarious manner. This manner is usually SPAM and is where the black hat boys and the white hat boys of internet marketing seem to split pathways.

The crawl generally starts with a list of URLs to visit which are called seeds. As these URLs are visited the relevant hyperlinks are identified on the visited pages and the spider adds them to the list of URLs for visits. Then these are later visited again seeking certain search parameters which will aid in the indexing of the visited page. Continue Reading »

I do not think it matters how much you use your Adsense account or how many times you run a website with Adsense placements we all can sometimes use a bit of a refresher course.  And since I have taken a few days off and have forgotten more than I EVER knew the best place to start is with SEO.  For those of us just into the game SEO is Search Engine Optimization and is the methods you use to get Google’s (and other search engines) recognition of you to a higher level of respect.  After all would it not be better to be on page #1 with just a little bit of effort?  And of course most of this is stuff you don’t have to put out $97.00 for the “new” answer to instant wealth.

Easy to define…Search Engine Optimization is nothing more than designing your web content so that your site ranks as high as possible in search engine results.  Higher results will usually equate to a higher number of visitors to your web page.  Fact is, when people start a search they are usually in a hurry and want their information RIGHT NOW!!! When was the last time you viewed numerous search result pages looking for exactly what you want? Yep, me too.  If I get to the third page it is because I am bored or lazy  and just want to waste a bit of time.  With this point of view (lazy people or people in a hurry) it is quite easy to see why Optimizing your site for the greatest return in vistors is critical to the life of a website. Continue Reading »

While Google seems to hold most of the strings on your marionette of a website the arrangement would never be able to sustain profitability longevity without benefits to both parties. Of course your strings require you to maintain a site acceptable to Googles TSO. This means you need to stay out of the gray (or black) area of marketing in products or services that border on illegal or immoral. And why wouldn’t you? We can leave the pornographic sites out of the discussion for now, but if you truly wish to earn a decent Adsense income would you not easily abide by the rules to produce this income? While it has somewhat of a romantic ring to it I cannot imagine that hiring and managing a group of offshore “clickers” for your ads could any form be simpler than producing and marketing a site with pertinent information of interest to multitudes of visitors. But then I have never discovered an “easy” way out of a chore that did not conclude with maximum effort for minimum profits.

Googles strings? A very good one they yank on to greatly aid your business is the use of filters. With these filters you are able to tweak the ads you display to be of interest to your specialized visitor and your pocketbook. Back to simplicity…you create a website of interest to a specific market for your product or service and then Google searches high and low for ads to complement your site, allowing you to glean a reasonable two stream income. Continue Reading »

So a bit more about Adsense and profitability. I stuck my foot in my mouth and stated I want to have around 100 qualified and decent Adsense websites by the end of November. Someone should have whacked me upside the head with a 2 x 4 board and informed me that the end of November is but a paltry dozen (12!) days away. So my “inner self” awoke me around three (3) a.m and let me know in certain terms that I was in deep doo-doo on this goal. How to get around it? Take the ones I have, list them and then rework each one in turn to maximize their potential. After all (duh!) would it not be better to have a couple of dozen sites that are producing than a hundred floating around cyber-space with minimal hope of scraping any profit at all out of Google’s garbage can! So, how does one go about doing this? Simple…concentrate on content/keywords/and traffic. These three are so tightly inter woven that if you lose a bit of one the cost is spread overall.

Why not start with the almighty “King Content”. If you are able to incorporate top quality, relevant and useful information into your pages then you will very likely benefit from the search engine. Those “spiders” crawling throughout the web absolutely love sites that are optimized with good content. And when you become adept at publishing unique and informative content that is updated frequently enough to attract interest by search engines you are virtually assured that your site will also attract ads that will just scream “click me” to your visitors each time they are viewed. Continue Reading »